4 Golden Rules of Blogging in IM Class
Observing all of us blogging for several weeks now, I was asking myself a question: why some blog posts receive loads of attention and comments, while others, similarly interesting and well written, don’t.
And here are my 4 Golden Rules based on those observations.
Rule 1. Write about Google
…or something as interesting, well-known and buzzy: Apple, Amazon are good too; eBay and Twitter are close but not quite there yet.
Rule 2. Snappy headline
People click on the link to your blog post because they like the title. They have other 65 blogpost to choose from to leave their 5 compulsory comments, so the competition is fierce ;)
Good examples are (Titles which fall into Rule 1 category are excluded):
Rule 3. Timing is King
The best time to post is Saturday night or Sunday morning. Most of us remember about our compulsory post and comments on Sunday afternoon and rush to the FriendFeed to comments away and be done with it. Obviously, Monday midday is the worst timing you can choose to reach for the audience.
Rule 4. Content: short, relevant, interesting
The best length of a blog post is 3-4 paragraphs. Click-thru links should be banned (‘I took an effort of clicking on your blog - and now you want me to go away and read some article on NY Times?’). Your research and insights - unique content - is valued the most. Of course, reference the sources and provide links for your readers to explore more on the topic you’ve written.
Any other rules you guys found helpful?
Happy blogging!
